MKT-120: Principles of Marketing
This course introduces principles and problems of marketing goods and services. Topics include promotion, placement, and pricing strategies for products. Upon completion, students should be able to apply marketing principles in organizational decision making.
***Please refer to the online version of the Richmond Community College Program & Course Catalog and the Student Handbook for current academic and general policies.***
Course Information
Hours
Credits:
3
Lab/Shop:
0
Lecture:
3
Work Exp.:
0
Clinical:
0
Semesters Offered
Fall
Spring
Requisite Information
None